My name is Farah foularsen, I’m currently doing my master degree in International Management of the luxury industry.

When I was a child, my mom used to repeat me a quote from Yves Saint Laurent, that say «Fashion fade, style is eternal».

From a very young age and for as long as I remember, the word Fashion was in my mind; also because my parents used to work in the Sentier in Paris, I used to look at my mom’s draws and my dad selling the outfit that my mom imagined. 

I received from my dad my understanding of how manage a business and how it work and from my mom, my creativity and my spontaneity. 

 

That’s who I’m, I mean: How can you sell a product if you don’t understand the creativity or the message that it represent?

How can you create something if you don’t understand your market or your consumer? After some experiences I learn that in life we need firstly need to love ourself, and loving your self means accepting your weakness and your strengths, and working on building and correcting what need to be done.

And this is a thing that motivate me, being able to constantly improve myself by being curious and open minded. 

 

My parents passion became mine but in my own way, my purpose is to one day open my own fashion brand.